Johnny Rockets Knows Beef
National Survey
Defines The Classic American Hamburger
Lake
Forest, Calif. (May 26, 2006) -- In honor
of National Hamburger Month and the start of the
summer grilling season, Johnny Rockets Group,
Inc., the restaurant chain known for hamburgers
and table-top jukeboxes, commissioned a national
survey to uncover how Americans identify the classic
American hamburger.
According to the recent survey, conducted by the
Caravan Opinion Research Corporation, Americans
still prefer the classics. Despite the advent
of gourmet hamburgers, 74 percent of Americans
believe the cheeseburger best embodies the classic
American hamburger. Eighty-six percent of Americans
also prefer beef hamburgers over turkey or veggie
patties. When it comes to toppings, most
respondents agree simplicity is key, with 40 percent
choosing raw onions over grilled. For Americans
craving classic hamburgers, their destination
is clear: forty percent of people associate Johnny
Rockets with the classic American hamburger.
What's the secret to creating your own slice of
cheeseburger heaven? Johnny Rockets chairman
and chief executive officer, Mike Shumsky, reveals
it is all in the technique.
“From
my personal experience, the best way to create
that mouthwatering balance of beef and cheese
is to grill the meat with the cheese on top,"
says Shumsky. “A true cheeseburger
connoisseur will wait until the meat is fully
cooked, then add a slice of cheese and cover for
30 seconds so that the cheese melts perfectly."
About Johnny Rockets
For more than 19 years, Johnny Rockets has offered
the food, fun and friendliness reminiscent of
feel-good Americana. Every Johnny Rockets
restaurant offers its guests simple, great-tasting
food from a menu of all-American favorites, including
juicy hamburgers, hand-dipped shakes and malts
and freshly-baked apple pie. Guests also
enjoy an all-American diner look and feel, servers
who know the secret behind getting ketchup out
of the bottle, tabletop jukeboxes that belt out
tunes for a nickel and authentic décor.
Johnny Rockets has received many accolades recognizing
it as a top restaurant, including the highest
rating from Zagat in association with Parenting
Magazine for their 2007 U.S. Family Travel
Guide, the Nation's Restaurant News 2006 “Hot
Again!" award and numerous top 10 rankings
from AOL City Guide and Citysearch in
multiple categories in cities across the country.
Headquartered in Lake Forest, Calif., Johnny Rockets
boasts 193 corporate and franchise-owned restaurants
in 29 states and ten countries. To learn
more about Johnny Rockets, visit us at JohnnyRockets.com.